Mother Marketing Public Company LimitedKrabi high-season tourism and new Scandinavian direct flights are expected to lift foreign tourist purchasing power and sales at MOTHER's branches.
Ekapong Chokchaiwittan, Managing Director of Mother Marketing Public Company Limited, or MOTHER, a retail and wholesale consumer goods business operating under the Mother Supermarket and Mother Marche brands in Krabi, Phang Nga and Surat Thani provinces, said the business outlook for the fourth quarter of 2026 is expected to continue growing, driven by late-year high-season tourism as foreign visitors arrive in Krabi. The Krabi Provincial Office of Tourism and Sports forecasts that in 2026 more than 5.2 million tourists will visit, generating more than 100 billion baht in revenue, with the late-year high season alone expected to see at least 20 billion baht in spending, significantly lifting sales at each branch in tourist areas. Meanwhile, in late November, airlines from the Scandinavian countries are preparing to launch new direct routes into Krabi: Finnair on the Helsinki-Krabi route and Scandinavian Airlines on the Copenhagen-Krabi route, each operating two flights per week, reflecting Krabi airport's readiness to handle international flights. Ekapong said the late-year high season is an important opportunity that helps boost purchasing power from foreign tourists, and the launch of new direct routes by the Scandinavian airlines will be an added force stimulating the local economy and keeping it lively, supporting MOTHER's revenue growth in line with its operating plan.
Mother Marketing Public Company LimitedKrabi high-season tourism and new Scandinavian direct flights are expected to lift foreign tourist purchasing power and sales at MOTHER's branches.
Finnair OyjFinnair is launching a new Helsinki-Krabi direct route, expanding its route network and passenger demand.
Scandinavian Airlines is launching a new Copenhagen-Krabi direct route, expanding its route network and passenger demand.