A new PulteGroup survey reveals that a majority of move-up homebuyers are choosing homes the same size or smaller than their previous one, with 51% of 1,325 recent purchasers reporting no increase in square footage. Despite this, 78% said their new home met or exceeded expectations, as buyers increasingly value functionality, design, and lifestyle fit. Life-stage changes such as a growing family or aging parents were the top reason for moving, cited by 25% of respondents, followed by feeling the timing was right at 24% and needing more space at 22%. The kitchen emerged as the most valuable space after moving for 51% of buyers, and a modern or upgraded kitchen was a must-have for 37%, second only to location at 55%. Nearly half of respondents reported improved overall comfort and enjoyment of life after their move.
PulteGroup IncSurvey shows move-up buyers prioritize style and function, aligning with PulteGroup's focus on design and quality, potentially boosting demand for its homes.