A survey of 450 advisers across the U.S. and Europe by MSCI Inc. found that 71% expect to increase their use of active ETFs over the next two years, with 87% of respondents already investing in them. The ETF Intelligence Survey 2026 also showed that 58% of advisers say a new active ETF allocation from a manager they already use would most likely displace an existing mutual fund or UCITS holding, while 62% plan to increase passive ETF allocations. Half of respondents would likely switch to an active ETF version of a strategy they already hold, and 85% of those involved in fund selection are open to an ETF share class of the same strategy. Thematic and megatrend ETFs drew the strongest demand at 47%, and 45% of respondents expect to broaden their equity allocations beyond their home markets over the next two years, with 39% of those favoring emerging markets versus 24% for developed markets. On private markets, 49% of advisers are open to accessing private or less liquid assets through an ETF, but only 16% consider private markets a good fit for the structure, with 62% citing a liquidity mismatch between the ETF and its underlying assets as the main reason.
MSCI IncMSCI's own survey shows 71% of advisers plan to boost active ETF use and strong demand for thematic ETFs, supporting demand for MSCI's index/ETF-related products.
CTBC Financial Holding Co Ltd
