Invesco PlcInvesco's QQQ and QQQM ETFs dominate the large-cap growth category, attracting steady inflows from 401(k) auto-contributions, boosting AUM and fee revenue.

Invesco QQQ Trust and its sibling Invesco NASDAQ 100 ETF together control 27% of all assets under management in the US large-cap growth ETF category, according to Invesco's Paul Schroeder. This concentration means daily 401(k) auto-contributions flow into the Nasdaq 100 regardless of valuation, reinforcing its dominance. Since the March 2020 market bottom, QQQ has returned 324% versus 143% for the SPDR S&P 500 ETF, while the Vanguard Growth ETF has returned 293% over the same period, often overlapping with the same mega-cap holdings. Schroeder noted the Nasdaq 100 has outperformed the pure tech sector while carrying roughly 40% less tech exposure, driven by consumer, healthcare, and industrial names listed on the exchange. The index is increasingly viewed as a broad large-cap benchmark rather than a niche growth sleeve, a shift that has already occurred in practice.
Invesco PlcInvesco's QQQ and QQQM ETFs dominate the large-cap growth category, attracting steady inflows from 401(k) auto-contributions, boosting AUM and fee revenue.