Netflix expands iHeartMedia video podcast deal with live shows and celebrity content

Industry
โดย Simply Wall St·Read original
Summary · why it matters

Netflix and iHeartMedia expanded their exclusive video podcast partnership in June 2026, adding celebrity-led shows and a live weekday video stream of "The Breakfast Club" with uninterrupted viewing on Netflix, while iHeartMedia retains all audio-only rights. The move deepens Netflix's push into live, conversation-driven formats as it seeks to broaden engagement beyond scripted entertainment. Third-party estimates project Netflix's ad revenue will approach US$3,000,000,000 in 2026, and the partnership aligns with efforts to monetize engagement across more formats. Netflix's narrative projects US$64.7 billion in revenue and US$19.7 billion in earnings by 2029, requiring 11.3% annual revenue growth and a roughly US$6.3 billion earnings increase from US$13.4 billion today. Some optimistic analysts already forecast revenue of about US$68.3 billion and earnings of US$21.9 billion by 2029, assuming live and interactive formats significantly boost engagement.

Impact on stocks 2

Communication Services · 2 stocks
iHeartMedia Inc Class A
IHRT
▲ PositiveDemandrelevance

Expanded partnership with Netflix adds celebrity-led shows and live video stream, boosting demand for iHeartMedia's content and ad inventory.

Netflix Inc
NFLX
▲ PositiveDemandrelevance

Deepens push into live, conversation-driven formats, broadening engagement and supporting ad revenue growth.