Netflix is exploring live TV channels and streaming bundles to maintain viewer engagement amid signs of decline, the Wall Street Journal reports. Executives discussed adding themed live channels organized by genre and bundling other streaming subscriptions like Peacock into its service during the company's annual business review. The move comes as major series such as "The Four Seasons," "Avatar: The Last Airbender," and "One Piece" saw audience declines in their second seasons, and executives noted declining subscriber engagement despite rising profits and low customer defections. Netflix has recently expanded into live programming, licensed video podcasts, and social media creator content, and launched a cheaper ad-supported tier in 2022. Shares were down about 0.87% in overnight trading on Nasdaq.
Netflix IncExploring live TV channels and bundles to boost engagement amid declining subscriber engagement
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