Netflix has repurchased a total of $22.89 billion worth of its own stock since it began buybacks in 2008. The company initially repurchased $200 million that year, and from 2008 to 2011 it bought back $934 million. After a pause from 2012 to 2020 to focus on content spending, Netflix resumed buybacks in 2021 with a $5 billion authorization, repurchasing $600 million that year and none in 2022. In 2023, it added $10 billion to its authorization and bought back $6.045 billion, followed by $6.211 billion in 2024 and $9.1 billion in 2025, when it posted record revenue of $45 billion and nearly $11 billion in profit. The company funds buybacks with operating cash, which reached $10.1 billion in 2025.
Netflix IncNetflix's stock buybacks and strong financials are the focus of the article.
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