Netflix has begun testing free trials for the first time in six years, with reports of seven-, 14- and 30-day runs in different regions. The company acknowledged the return of free trials in its Help Center, stating it is running a limited free trial offer for eligible new members in certain countries, though it has not announced where the tests are taking place, with Brazil possibly being the first test market. The move comes as subscriber growth slows, with Netflix reporting more than 325 million subscribers worldwide at the end of 2025, a 24 million increase from the prior year, down from the 41 million added in 2024. The company is also focusing on advertising revenue, which exceeded $1.5 billion last year, and is expanding its live sports offerings, including exclusive NFL games and a potential joint bid for U.S. World Cup rights with Disney and YouTube that could total $2 billion.
Netflix IncTesting free trials could boost subscriber growth amid slowing additions.
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