Netflix IncNetflix raised UK prices for the second time in 2026, risking subscriber backlash and cheaper-alternative churn.
Netflix is raising prices for its UK streaming service starting September 3, marking the second price hike this year. The standard plan with ads will increase by 33.4% to £7.99 per month, the ad-free standard tier by 7.7% to £13.99, and the premium service by 10.5% to £20.99. The new rates apply to both new and existing customers. Netflix attributes the increases to improvements in its entertainment offerings and service quality, but UK subscribers may balk given cheaper alternatives like Disney+, Discovery+, and BritBox, as well as Vodafone TV, which will bundle Netflix and HBO Max starting in October. Netflix shares fell more than 4% on Friday.
Netflix IncNetflix raised UK prices for the second time in 2026, risking subscriber backlash and cheaper-alternative churn.
Walt Disney CompanyNamed as a cheaper alternative to Netflix, but no company-specific development for Disney.
Warner Bros Discovery Inc