Netflix is paying $200 million for the broadcast rights to the 2027 FIFA Women's World Cup in the United States and Canada, Bloomberg reported. The streaming service had previously announced it acquired rights for the 2027 and 2031 tournaments without disclosing financial terms. The deal is one of the largest annual media agreements for a women's sports property, compared to the WNBA's 11-year, $3.1 billion deal averaging about $280 million per year. The 2027 tournament will be held in Brazil, and FIFA expects to double revenue for the event to about $1 billion.
Netflix IncNetflix secures exclusive US broadcast rights for 2027 and 2031 Women's World Cups, expanding sports content and potentially attracting subscribers.