Netflix IncNetflix uses AI to produce footage faster and cheaper, reducing costs and enabling more content investment.

Netflix co-CEO Ted Sarandos said the documentary The American Experiment included 17 minutes of AI-enhanced footage that was produced twice as fast and at half the cost. Sarandos noted that generative AI is being used in post-production across 300 titles so far this year, helping creative teams enhance crowd scenes, opening shots, and historical battle sequences that might otherwise have been scaled back. The cost savings are expected to be reinvested into more content, fueling engagement and revenue growth, as overall content spending is projected to rise 10% this year to as much as $20 billion. Netflix also acquired Ben Affleck's film tech company InterPositive for up to $600 million and consolidated virtual effects operations under its Eyeline studio banner. The company posted second-quarter revenue of $12.6 billion, up 13% year-over-year, and narrowed its full-year revenue forecast to $51 billion to $51.4 billion.
Netflix IncNetflix uses AI to produce footage faster and cheaper, reducing costs and enabling more content investment.