Netmarble shifts strategy to extend game lifecycles after new titles disappoint

Earnings
โดย GuruFocus·KR·Read original
Summary · why it matters

Netmarble Corp reported a 15% quarter-on-quarter revenue increase to 749.2 billion won, but new titles launched in the first half of 2026 failed to meet market expectations, prompting a strategic shift toward extending the lifecycle of existing games. CEO Kim Byung-gu announced the company has downsized its second-half release lineup to focus on live services and resource efficiency, citing the sustained success of Seven Deadly Sins Grand Cross, which has generated over 100 billion won annually for seven consecutive years. Net income surged to 203.9 billion won, boosted by a gain from the disposal of G-Tower, while EBITDA fell 14.6% year-on-year to 112 billion won amid higher marketing costs and a rising commission expense ratio. The full impact of reduced market commissions is not expected until 2027, offering limited near-term cost relief. The company plans to proceed with regional expansions for existing titles in the second half and will provide a detailed 2027 pipeline update at a later date.

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Netmarble Games Corp
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New titles disappointed, prompting strategy shift and downsized lineup; EBITDA fell 14.6% YoY.

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