Mastercard IncMastercard's push for tokenisation drives adoption, increasing transaction volume and revenue.
A new study by Juniper Research reveals that network-tokenised transactions worldwide will grow at a compound annual rate of 18.1% over the next five years, reaching near-universal adoption by 2030. The research highlights that network tokenisation reduces fraud by devaluing stolen data and limiting exposure of live card credentials. Adoption is being driven by Visa and Mastercard's push for full tokenisation in Europe, alongside strong organic growth in other markets. The study advises providers to position tokens as the credential layer for long-lived customer relationships, extending into AI-initiated purchases, guest checkout, and connected-device commerce. Click to Pay is also influencing adoption by enabling merchants to submit tokenised credentials instead of static card numbers.
Mastercard IncMastercard's push for tokenisation drives adoption, increasing transaction volume and revenue.
Visa Inc. Class AVisa's push for tokenisation in Europe drives adoption, increasing transaction volume and revenue.
Juniper Research published the study, which may boost its reputation and demand for its research services.