The New York Times reported a net increase of about 280,000 digital-only subscribers in the second quarter of 2026, falling short of the Visible Alpha consensus estimate of 295,300 and down from 310,000 additions in the previous quarter. Total subscribers reached 13.35 million, with a decline in traffic from Google weighing on the results. CEO Meredith Kopit Levien said the Times is also facing reduced site visits due to changes made by major technology companies. The company aims to reach 15 million subscribers by the end of 2027, requiring average quarterly net additions of 275,000 over the next six quarters. Second-quarter advertising revenue rose 11.3% year-on-year to 149.1 million dollars, beating market expectations, but the stock fell more than 13%.
New York Times CompanyDigital subscriber additions missed estimates and traffic from Google declined, hurting growth.
