Nike Dropped From S&P 100 After 18-Year Streak as Shares Fall Nearly 80% From Peak

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โดย Moneywise.com under the title·US·Read original
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S&P Dow Jones Indices is removing Nike from the S&P 100 after an 18-year streak, effective Sept. 21, as the sportswear maker's shares have fallen nearly 80% from a 2021 peak of about $179 to a fresh 52-week low of $36.85 this year, a market-cap loss of over $200 billion. Nike will be replaced in the index of the leading 100 U.S. companies by AI-linked names including SanDisk, Palo Alto Networks, Dell Technologies and Arista Networks, alongside fellow departures Colgate-Palmolive, Honeywell Aerospace and Simon Property Group, though the Beaverton-based brand remains in the S&P 500. In its fiscal year 2026 fourth-quarter report, Nike Direct revenue fell 8% on a currency-neutral basis, with Nike Brand Digital down 12% and Nike-owned stores down 4%, while direct-to-consumer revenue slid from a peak of about $21 billion in 2024 to $17.7 billion in 2026. Greater China sales fell 13% year over year for fiscal 2026 even as the country's athletic apparel market grew 51% between 2020 and 2025 to $85 billion last year, and Converse sales plunged 32% over the past 12 months on a currency-neutral basis. CEO Elliott Hill told investors the company remains encouraged by progress in performance product and is focused on consistent execution, improved profitability and scaling its wins, while Needham analyst Tom Nikic sees the stock climbing to $75 if the turnaround succeeds.

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Consumer Discretionary▼ · 2 stocks
Nike Inc
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Nike is removed from the S&P 100 index after an 18-year streak, a valuation/index-membership event tied to its ~80% share decline.

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