Nike Inc. has appointed Kristin Bauer, Foot Locker's former chief supply chain officer, as chief operations officer at Converse, effective September 14. The announcement, confirmed by a Nike spokesperson, comes as the struggling brand faces mounting pressure from analysts. Converse's revenue fell 32 percent in the fourth quarter, and for the full year, revenues were $1.2 billion, down 31 percent on a reported basis. Despite calls for a divestiture, Nike CEO Elliott Hill has indicated Converse remains a key part of the company's long-term portfolio. Bauer, who will report to Nike COO Venky Alagirisamy, previously held supply chain roles at TJX Cos. and Ulta Beauty. This move follows Nike's hiring of Jane Ewing as executive vice president and chief commercial officer earlier this week.
Nike IncNew COO appointment at Converse amid declining revenues, but no direct financial impact stated.
The TJX Companies Inc
Ulta Beauty Inc