Nike IncNKE
Mentioned
Impact on stocks 1
Consumer Discretionary
Nike IncNike stock hits 12-year low as turnaround skepticism lingers
Price Action
Nike shares have fallen to their lowest levels since September 2014, trading around $39 per share amid persistent weakness in North America, direct-to-consumer, and international segments. The stock is down nearly 50% over the past year, and analysts including Telsey Advisory Group do not expect meaningful improvement until fiscal year 2028. CEO Elliott Hill is now in his second year at the helm, with October 2026 marking year two, but tariff refunds that boosted earnings have not been enough to propel the stock.
Nike Inc