Nike Wholesale Grows 1% as Greater China Plunges 19%

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โดย Zacks Investment Research·USCN·Read original
Summary · why it matters

Nike's overall wholesale revenues grew 1% in fourth-quarter fiscal 2026, but that gain masked sharply divergent regional results. North America wholesale rose 10%, helped by healthier inventory, lower cancellations, fewer discounts and better full-price realization, and management said Nike's revenues and retail sales at Foot Locker turned positive for the first time in four years. International wholesale was considerably weaker, with EMEA wholesale sales down 1% and Greater China wholesale plunging 19% as Nike works through elevated inventory and promotional pressure in EMEA and a broader market reset in China. The company is tightening purchase orders, reducing future sell-in and working with wholesale partners to clear aged inventory, while pursuing product innovation, franchise refreshes and a more balanced marketplace strategy that leans less on promotions. Nike shares have lost 31% over the past six months versus a 26.9% industry decline, and the stock carries a Zacks Rank #3 (Hold).

Impact on stocks 2

Consumer Discretionary▲ · 2 stocks
Nike Inc
NKE
± MixedDemandrelevance

Wholesale revenue grew 1% overall with North America up 10% and Foot Locker sell-through positive, but Greater China wholesale plunged 19% and EMEA fell 1% amid inventory and promotional pressure.

Off-coverage companies 1

Foot Locker, Inc.Private▲ Positive
Demandrelevance

Nike said its revenues and retail sales at Foot Locker turned positive for the first time in four years.

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