Nintendo announced on the 12th that it will launch its home game console, the Switch, in Indonesia in December. It will release the Nintendo Switch and Nintendo Switch 2 this December, marking its entry into Southeast Asia's largest economy. Indonesia's Ministry of Creative Economy said in a statement that a subsidiary of Salim Group, one of the country's largest conglomerates, will become the official distributor of the game consoles. According to state news agency Antara, Axton Salim of Salim Group said the subsidiary will work with Nintendo to establish official repair centers and customer service. Local game developers say Nintendo consoles and game software are currently sold mainly through unofficial channels, making pricing opaque. The Indonesian Game Association said last year that the domestic game market is worth about 30 trillion rupiah, or 1.68 billion dollars, annually, making it the largest in Southeast Asia, but domestic developers account for only about 2.5 percent of total spending.
Nintendo Co., Ltd.Nintendo expands Switch sales to Indonesia, a large market previously served by unofficial channels.
Salim Group subsidiary becomes official distributor, gaining a new business opportunity.
