NIQ and Similarweb announced a collaboration on a new Agentic Commerce Measurement solution to help brands and retailers understand how AI influences product discovery and sales. The solution will connect AI-driven discovery to consumer intent, product content, AI-driven traffic, and sales conversion, with an initial version available in Q4 2026. It will focus on five areas: consumer intent, agentic shelf visibility, product content readiness, AI-driven traffic, and AI-driven conversion. NIQ brings product intelligence and retail sales data, while Similarweb provides digital data on AI-driven consumer behavior. The partnership aims to make AI a measurable commerce channel, with coverage across platforms like ChatGPT, Gemini, and Perplexity.
NIQ Global Intelligence plcPartners on new AI commerce measurement solution
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NVIDIA Corporation
SimilarWeb LtdPartners on new AI commerce measurement solution
