The North American luxury apparel market is projected to grow from USD 38.52 billion in 2025 to USD 51.63 billion by 2031, at a compound annual growth rate of 5.3 percent. Ultra-high-net-worth consumers are anchoring market resilience, with Hermes' Americas division growing 17.2 percent in constant currencies in the first quarter of 2026 and Brunello Cucinelli reporting a 20.3 percent revenue increase. The athleisure segment is the fastest-growing end purpose, with a projected CAGR of 7.01 percent from 2026 to 2031, driven by the blend of luxury fashion and active lifestyles. T-shirts and shirts held a dominant 45.71 percent market share in 2025, signaling a shift toward casual luxury. Counterfeit proliferation remains a key challenge, with U.S. Customs seizing 79 million counterfeit items in fiscal year 2025.
Brunello CucinelliBrunello Cucinelli reported a 20.3% revenue increase, indicating strong demand for its luxury apparel.
Hermes International SCAHermes' Americas division grew 17.2% in constant currencies, reflecting robust demand in the region.