Norwegian Cruise Line Holdings has appointed Lee D. Applbaum as Chief Marketing Officer to oversee global marketing for its three cruise brands. The appointment comes as the company navigates operational and pricing headwinds while introducing new ships and guest experience upgrades. Applbaum brings experience in premium consumer brands, and his focus on demand generation and branding will be closely watched as Norwegian seeks to support pricing and improve its guest mix. The stock recently traded at $21.11, up 15.1% over the past month but roughly flat over the past year.
Norwegian Cruise Line Holdings LtdCMO appointment is a management change; impact on operations and pricing is unclear.