NRF pushes Por Khwan brand into GO WHOLESALE and Tops after sales top 100,000 jars

Product / Tech
โดย Kaohoon·TH·Read original
Summary · why it matters

NR Instant Produce Public Company Limited, or NRF, is expanding distribution of its Por Khwan brand products from online channels into leading retail outlets GO WHOLESALE and Tops, after the products drew a strong response from consumers online with total sales of more than 100,000 jars. At GO WHOLESALE, three best-selling products are on offer: shrimp paste with coconut cream, crispy fried shallots with chili in the original recipe, and crispy fried shallots with chili in mala flavor, all made with rice bran oil. Tops carries three items: shrimp paste with coconut cream, crab paste with coconut cream, and chili paste with shrimp oil. The expansion into GO WHOLESALE and Tops marks another important step for NRF in building on its own-brand products and extending distribution from online into retail channels, in order to reach new consumer groups and make shopping more convenient. Those interested can buy the products at GO WHOLESALE and Tops, or online through Shopee, Lazada and TikTok.

Impact on stocks 2

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Consumer Discretionary▲ · 1 stocks

Off-coverage companies 2

Central Food Wholesale Co., Ltd. (GO Wholesale)Private▲ Positive
Demandrelevance

GO WHOLESALE will carry three best-selling Por Khwan products, adding the brand to its retail shelves.

ByteDancePrivate± Mixed
relevance

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