Nu Holdings LtdNU
▲ PositiveDemandrelevance
Nubank is the primary bank for 31.5 million Brazilians, indicating strong customer adoption and demand for its services.

Nubank has become the primary financial institution for roughly 30% of Brazilians across all regions, according to a Bain & Company survey for the fourth quarter of 2025. The digital bank now serves 31.5 million people, equivalent to nearly one in five adults in the country. Primary incidence reached 34% in the North and 31% in the Northeast, while no state fell below 23%. The study also found that Nubank's credit operations reached 6.8% of GDP in the Northeast, and customers saved an estimated R$ 134.7 billion in fees and charges through 2025.
Nu Holdings LtdNubank is the primary bank for 31.5 million Brazilians, indicating strong customer adoption and demand for its services.