PepsiCo IncOlipop retakes lead from Pepsi's Poppi, highlighting Pepsi's failed acquisition and loss of market leadership.
Olipop Co-Founder and former CEO Ben Goodwin said the brand has surpassed $500 million in revenue and is fully profitable, with robust double-digit growth. In an interview with Yahoo Finance Executive Editor Brian Sozzi, Goodwin said Olipop has squarely retaken the lead position in the category since PepsiCo purchased Poppi for almost $2 billion. He argued that health-conscious consumers may not trust Big Soda giants like Coke and Pepsi to deliver authentic health products, positioning Olipop as the category creator and leader.
PepsiCo IncOlipop retakes lead from Pepsi's Poppi, highlighting Pepsi's failed acquisition and loss of market leadership.
The Coca-Cola CompanyOlipop's success and consumer distrust of Big Soda undermines Coke's position in the category.
Olipop surpasses $500M revenue with double-digit growth, driven by health-conscious consumer demand.