Coinbase Global IncCoinbase is a participant, but the impact on its exchange business is unclear; may benefit from distribution but faces competition.
Open USD has launched a consortium of more than 140 participants, including Visa, Mastercard, Stripe, Coinbase, and BlackRock, to distribute its stablecoin and share reserve earnings, intensifying competition in the global stablecoin payments market. The model links token distribution to commercial revenue, allowing partners to receive a share of reserve income while distributing the asset through exchanges, wallets, merchant products, and payment services. Louisa Bai, Head of Stablecoins at Mysten Labs, said the partner network and revenue-sharing model could increase competition against entrenched incumbents USDT and USDC, whose moat comes from liquidity depth and years of exchange listings. The initiative places Open USD against established issuers and smaller competitors, with its progress depending on whether shared reserve income produces sustained adoption across participating products. The stablecoin market, with supply above $300 billion and payment use reaching an estimated $390 billion in 2025, is seeing regional demand split between dollar access in weaker-currency economies and local settlement in markets with trusted domestic currencies, while blockchains like Sui provide settlement infrastructure with features such as gasless transfers and confidential transactions.
Coinbase Global IncCoinbase is a participant, but the impact on its exchange business is unclear; may benefit from distribution but faces competition.
Mastercard IncMastercard is a participant; potential revenue from stablecoin distribution but also competitive dynamics.
Visa Inc. Class AVisa is a participant; similar to Mastercard, ambiguous impact from stablecoin consortium.
BlackRock IncMysten Labs' Sui blockchain provides settlement infrastructure for Open USD, potentially increasing usage of its platform.
Stripe is a participant in the consortium, which could drive adoption of its payment services through stablecoin distribution.