Open USD Consortium Challenges Stablecoin Market With Revenue-Sharing Model

IndustryDigital Finance
โดย BeInCrypto·Read original
Summary · why it matters

Open USD has launched a consortium of more than 140 participants, including Visa, Mastercard, Stripe, Coinbase, and BlackRock, to distribute its stablecoin and share reserve earnings, intensifying competition in the global stablecoin payments market. The model links token distribution to commercial revenue, allowing partners to receive a share of reserve income while distributing the asset through exchanges, wallets, merchant products, and payment services. Louisa Bai, Head of Stablecoins at Mysten Labs, said the partner network and revenue-sharing model could increase competition against entrenched incumbents USDT and USDC, whose moat comes from liquidity depth and years of exchange listings. The initiative places Open USD against established issuers and smaller competitors, with its progress depending on whether shared reserve income produces sustained adoption across participating products. The stablecoin market, with supply above $300 billion and payment use reaching an estimated $390 billion in 2025, is seeing regional demand split between dollar access in weaker-currency economies and local settlement in markets with trusted domestic currencies, while blockchains like Sui provide settlement infrastructure with features such as gasless transfers and confidential transactions.

Impact on stocks 4

Digital Finance & Tokenization · 4 stocks
Coinbase Global Inc
COIN
± MixedCompetitionrelevance

Coinbase is a participant, but the impact on its exchange business is unclear; may benefit from distribution but faces competition.

Mastercard Inc
MA
± MixedCompetitionrelevance

Mastercard is a participant; potential revenue from stablecoin distribution but also competitive dynamics.

Visa Inc. Class A
V
± MixedCompetitionrelevance

Visa is a participant; similar to Mastercard, ambiguous impact from stablecoin consortium.

Theme Impact 2

Off-coverage companies 2

Mysten LabsPrivate▲ Positive
Technologyrelevance

Mysten Labs' Sui blockchain provides settlement infrastructure for Open USD, potentially increasing usage of its platform.

Stripe, Inc.Private▲ Positive
Demandrelevance

Stripe is a participant in the consortium, which could drive adoption of its payment services through stablecoin distribution.

Related news

2impact 4

S&P Global Acquires OpenZeppelin to Rate Smart Contract Risk

S&P Global announced on September 17, 2026 that it has acquired OpenZeppelin, the industry standard for smart contract security, in a move that extends the ratings firm's risk-assessment mandate into the technology-risk layer of digital assets. OpenZeppelin's libraries underpin over $37 trillion in cumulative transfers and power 8 of the top 10 stablecoins, including USDC, and 10 of the top 10 tokenized money market funds, such as BlackRock's BUIDL and Franklin Templeton's BENJI. OpenZeppelin will operate as a separate business unit led by CEO Demian Brener, who will report directly to Yann Le Pallec, President of S&P Global Ratings. The deal lands on the same day the SEC granted a 5-year exemption for tokenized NMS stock trading, aligning with the broader GENIUS Act framework, and ahead of the DTCC Tokenization Service launch in October 2026. S&P Global is positioning itself as the gatekeeper of the technical standards regulators are expected to require for tokenized markets.
Yahoo Finance·3hRead more →
impact 4

Europe Runs Live Agent Payments Across 30+ Banks as US Stalls on Liability

Europe has moved agentic payments into live production while the United States remains stalled over who bears the loss when an AI agent errs. Live end-to-end payments have been executed by Santander, Mastercard, ING, and Worldline, and on July 2, 2026, ING, Worldline, and Visa completed an agentic payment in Germany using Visa Payment Passkeys for biometric authentication. Mastercard has enabled all issuers in Europe at the network level for Agent Pay, backed by a new Lisbon Centre of Excellence for Innovation, with Mastercard Europe President Kelly Devine calling agentic payments a profound shift in how commerce is initiated and executed. In the US, the Treasury OIG has flagged ambiguity in Regulation E on agent authorization, and the AI AGENT Act introduced in July 2026 addresses fiduciary duties rather than liability allocation for agent misexecution, prompting the Consumer Bankers Association to recommend the industry write its own private network rules. Hypertrade data shows a 4,700% year-over-year increase in AI-generated traffic to retail sites, yet agentic commerce is less than 1% of US e-commerce, with only 23% of US consumers trusting generative AI to handle payment transactions and 93% of merchants saying the AI provider should bear the financial loss for incorrect purchases.
Yahoo Finance·8hRead more →
2

Mastercard, Visa race to set standards for AI agent shopping payments

Mastercard rolled out a payment option Thursday that lets cardholders give an AI agent a virtual card to buy things online without checking in before each purchase, with limits on spending, retailers, or required approval before checkout. Rival Visa partnered with Alchemy earlier this year and has announced its own AI shopping and payment product, Visa Intelligent Commerce, which the company says is still being deployed, while Meta's Muse can search for products and navigate checkout but presents the purchase for the user's final approval. Phil Bruno, chief strategy and growth officer at payments company ACI Worldwide, called it "a land grab for infrastructure standards," saying that if card companies set the standards for agentic commerce they can keep the commerce in their environments for decades to come. Consumer appetite lags the infrastructure push: just 7% of U.S. and U.K. consumers surveyed who buy fashion items said they would allow an AI assistant to make purchases without approval under predefined conditions, according to research commissioned by ACI Worldwide, and more than half said they were uncomfortable allowing AI to purchase on their behalf. Mastercard has developed a digital paper trail called Verifiable Intent to record who authorized the agent to shop and what it was authorized to buy, but when asked who would be responsible if an agent made an incorrect, fraudulent, or unauthorized purchase, Mastercard pointed back to Verifiable Intent and did not specify who would ultimately be responsible if an agent bought something outside those instructions.
Fortune·9hRead more →