Oppein Home Group recently sparked heated discussion with an internal letter titled 'Without value release, there should be no position'. The letter stated that the group has launched a systematic strategy to cope with extreme conditions, including streamlining structures, optimising personnel, and cutting costs, likening it to 'painfully asking some to leave the ship'. The company's securities department told media that the letter was an internal risk warning and there is no unified large-scale layoff plan. However, financial reports show that the total number of employees fell from 24,044 at the end of 2023 to 17,880 at the end of 2025, a reduction of 6,164 in two years. On the performance front, revenue and net profit attributable to the parent company declined year-on-year for two consecutive years in 2024 and 2025. In the first quarter of 2026, revenue fell 23.03% year-on-year to 2.653 billion yuan, net profit attributable to the parent fell 49.73% to 155 million yuan, and net cash flow from operating activities plummeted 147.12% to negative 364 million yuan. The share price has fallen nearly 80% from its 2021 peak, closing at 32.58 yuan on July 8, with a total market capitalisation of 19.85 billion yuan and a year-to-date decline of 34.35%.
Oppein Home Group IncRevenue and net profit declined for two consecutive years; Q1 2026 revenue fell 23%, net profit fell 49.7%, operating cash flow turned deeply negative.