OptimizeRx Corp. has appointed Sarah Bast as its new Chief Marketing Officer. Bast brings more than two decades of pharmaceutical marketing experience, most recently serving as Executive Vice President, Investment Marketplace at Publicis Health Media, where she established partnerships and solution sets for major pharmaceutical brands. She will lead OptimizeRx's marketing strategy, brand positioning, and go-to-market initiatives, strengthening relationships with healthcare marketing agencies and in-house life sciences marketing teams. Bast joins the company as it expands its portfolio of technology and point-of-care solutions designed to simplify healthcare marketing and enable more meaningful engagement between life sciences brands, healthcare providers, and patients.
OPTIMIZERx CorpAppointment of experienced CMO signals strategic investment in marketing leadership to drive growth.