Origin Vertical Corporation, the condominium business arm of Origin Property, or ORI, is accelerating sales and ownership transfers of ready-to-move-in projects in the second half of 2026. Chief Executive Officer Apisit Sunthornchookiat said the SO Origin Siriraj project, with a project value of 1.3 billion baht, began transfers in June and has already transferred 40%, with all units targeted for transfer by October. Meanwhile, SO Origin Bangtao Beach, a low-rise condominium with three eight-storey buildings totalling 545 units and starting prices of 3.59 to 4.50 million baht, has sold 70% and is scheduled for completion in the fourth quarter of 2026. The company aims to close sales on about two to three condominium projects this year and is shifting more marketing weight to social platforms, especially e-commerce channels Lazada and Shopee, through live-streaming events with Girl Love actresses from GMMTV late this September, targeting about 200 million baht in sales from the campaign. As for the property market outlook in 2027, Apisit expects signs of recovery to emerge late in the year, with the company looking to launch new projects in key tourist cities including Phuket, Rayong and Pattaya, where it already holds land awaiting development, and is also open to joint investment with other landowners.
Origin Property PCLORI is accelerating transfers and sales of ready-to-move-in projects, with SO Origin Siriraj 40% transferred and SO Origin Bangtao Beach 70% sold, plus a 200 million baht e-commerce sales target.
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