Apisit Sunthornchookiat, Chief Executive Officer of Origin Verticle Corporation, part of Origin Property Public Company Limited, or ORI, said the company remains confident this year's performance will meet its target even as the property market slows amid economic volatility, weakening purchasing power, and a loan rejection rate still above 40%. Its final-quarter strategy will push sales more heavily through social platforms and e-commerce channels including Lazada and Shopee. At the end of September it will hold a livestream and campaign on Lazada, targeting 200 million baht in sales, with Girls Love actors from GMMTV appearing on the livestream to sell. In mid-October it will present ready-to-transfer projects at the House and Condo Expo, along with a major campaign to clear stock. For 2027, the company hopes to see the market recover late in the year, with new projects focused on key tourist cities such as Phuket, Rayong, and Pattaya, and it will also pursue joint investments with landowners. The So Origin Siriraj condominium project, valued at 1.3 billion baht, has sold out; 40% of units have been transferred so far, and it will accelerate transfers to reach 100% in October. In the fourth quarter of 2026, the newly completed So Origin Bang Tao Beach project will be ready, with one more project preparing for transfer, having already sold about 70%.
Origin Property PCLORI is pushing sales via Lazada/Shopee livestreams and expo campaigns to clear stock and accelerate condo transfers amid a slowing market.
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