Origin partners with Lazada for live-stream home and condo sales, bookings start at 999 baht

M&A · PartnershipIndustry
โดย ทันหุ้น·TH·Read original
Summary · why it matters

Origin Verticle Corporation has announced a partnership with Lazada to launch a Live Commerce campaign selling houses and condos through the LazLive live-streaming channel. Apisit Soontornchookiat, Chief Executive Officer of Origin Verticle Corporation Company Limited, under Origin Property Public Company Limited, said the campaign builds on the Now or Never campaign by bringing more than 10 condominium projects near electric train lines in three prime locations, along with Britannia housing projects, to present via live stream. Customers can book houses and condos through LazLive at a starting price of just 999 baht. The live-stream event is scheduled for Friday, September 18, 2026, from 2:00 to 3:00 p.m., exclusively on the Laz Official channel on Lazada. The event will also feature an Exclusive Show from artists Emiamily and Beobonny, with project prices starting from 1.39 million to 35 million baht. The partnership also aims to build engagement with Gen Y and Gen Z groups through real-time viewing of project information and reviews.

Impact on stocks 2

Real Estate▲ · 2 stocks
Origin Property PCL
ORI
▲ PositiveDemandrelevance

Origin Verticle's partnership with Lazada launches live-stream sales of over 10 condo projects and Britannia housing, opening a new channel to reach Gen Y/Z buyers.

Britania PCL
BRI
▲ PositiveDemandrelevance

Britannia housing projects are included in the Lazada LazLive campaign, giving the brand a new sales channel and customer reach.

Off-coverage companies 1

LazadaPrivate± Mixed
relevance

Lazada is the platform partner hosting the LazLive campaign but no financial or strategic impact on Lazada itself is described.

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