Origin Partners with Lazada for Live-Streamed Home and Condo Sales on September 18

M&A · PartnershipIndustry
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Summary · why it matters

Origin Verticle Corporation, under Origin Property, has partnered with Lazada to launch a Live Commerce campaign selling houses and condominiums through live streaming on LazLive on Friday, September 18, 2026, from 2:00 to 3:00 p.m., exclusively on the Laz Official channel on Lazada. The live stream will feature more than 10 condominium projects near mass transit in three prime locations, along with detached houses from Britania, with bookings starting at just 999 baht and prices starting from 1.39 million to 35 million baht. Under the Now or Never campaign, buyers receive discounts of up to 40%, free stay with no installments for up to 36 months, free furniture and electrical appliances, a low interest rate of 1.25% per year, installments starting at 1,500 baht per month for 12 months, and one full year of free True Online. The event will also feature an Exclusive Show by two artists, Emiamily and Beobonny, adding color throughout the live stream. Apisit Soonthornchookiat, Chief Executive Officer of Origin Verticle Corporation, said the Live Commerce strategy helps create engagement with Gen Y and Gen Z groups and stimulates immediate purchase decisions.

Impact on stocks 2

Real Estate▲ · 2 stocks
Origin Property PCL
ORI
▲ PositiveDemandrelevance

Origin Verticle's Live Commerce campaign with Lazada aims to drive immediate home and condo purchases via live streaming.

Britania PCL
BRI
▲ PositiveDemandrelevance

Britania detached houses are included in the Lazada live-stream sale, giving the brand a new sales channel and promotional demand push.

Off-coverage companies 1

LazadaPrivate± Mixed
relevance

Lazada is only the hosting platform for the live-stream event, with no company-specific financial development described.

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