Apisit Soonthornchookiat, Chief Executive Officer of Origin Vertical Corporation, or ORIGIN VERTICAL, a condominium developer under Origin Property Public Company Limited, or ORI, has unveiled an aggressive marketing plan built on a Live Commerce strategy, extending the Now or Never campaign by bringing more than 10 condominium projects near rail lines across 3 prime locations, along with Britannia housing projects, to run promotions on LazLive, with bookings for homes and condos starting at just 999 baht. The livestream is set for Friday, September 18, 2026, from 2:00 to 3:00 p.m. on Lazada, with prices starting from 1.39 million to 35 million baht. The event will feature an Exclusive Show from two artists, Emiamily and Beobonny, adding colour and hosting an exclusive chat. The partnership with Lazada also aims to build engagement with Gen Y and Gen Z groups who are familiar with online shopping, as customers can view project information and reviews in real time and immediately book special units. Apisit said the limited-time special promotions during the livestream help spur immediate purchase decisions. Bookers also receive privileges from the #NowOrNever campaign, including discounts of up to 40%, free stay with no instalments for up to 36 months, free full furniture and a full set of electrical appliances, a low interest rate of 1.25% per year, low instalments starting at 1,500 baht per month for 12 months, and free high-speed True Online for a full year.
Origin Property PCLOrigin Vertical, under Origin Property, partners with Lazada to livestream over 10 condo projects with bookings from 999 baht to spur home sales.
Britania PCLBritannia housing projects are included in the LazLive livestream promotions, but no specific Britannia development or order is detailed.
