The Coca-Cola CompanyCoca-Cola is a leading signatory opposing Germany's planned sugar tax, which would increase costs and reduce demand for sugary drinks.
More than 300 drinks companies, including Coca-Cola, Capri Sun, Carlsberg and Paulaner, have spoken out against Germany's planned sugar tax on beverages in an open letter. Germany is looking to implement a tax on sugary drinks in 2028 as part of wider plans to reform the country's health insurance system, with the draft law estimating annual revenue of €450 million. The businesses, alongside industry associations such as the German Association of Non-Alcoholic Beverages and the Association of the German Fruit Juice Industry, argue the tax would have significant economic consequences, burden consumers and businesses, and lack scientific evidence for public health benefits. They also highlight that the drinks industry is mainly medium-sized and family-run companies already struggling with rising costs and consumption pressures. The letter states that the projected revenue is overestimated and the collection costs underestimated, while noting the industry has already successfully reduced calories and sugar.
The Coca-Cola CompanyCoca-Cola is a leading signatory opposing Germany's planned sugar tax, which would increase costs and reduce demand for sugary drinks.
Carlsberg A/S BCarlsberg is among the drinks companies opposing the sugar tax, which could raise costs and hurt sales of sugary beverages.
Coca-Cola Europacific Partners PLCCoca-Cola Europacific Partners is part of the industry opposing the tax, which may impact its German operations.
Paulaner is a signatory of the open letter opposing the sugar tax, which could affect its beverage sales in Germany.