Apple Inc.Apple raised laptop prices due to memory shortage, which may reduce demand.
Global PC shipments declined about 5% in the second quarter, reversing nine consecutive quarters of growth, as an AI-fueled memory shortage drives up laptop prices. Major manufacturers including HP, Dell, Microsoft, and Apple have raised prices on their devices due to soaring costs for DRAM memory, which is heavily consumed by both AI data centers and traditional computing. Deep-pocketed data center operators are buying up available DRAM supply, squeezing the PC market and pushing revenue higher even as unit shipments fall. The shortage could persist for years, with some forecasts extending into the next decade, prolonging pressure on the PC industry.
Apple Inc.Apple raised laptop prices due to memory shortage, which may reduce demand.
Dell Technologies IncDell raised laptop prices due to memory shortage, which may reduce demand.
Microsoft CorporationMicrosoft raised laptop prices due to memory shortage, which may reduce demand.
HP IncHP raised laptop prices due to memory shortage, which may reduce demand.
Chimera Investment Corporation