Peloton Interactive Inc. has acquired Skōp, an early innovator in connected Pilates technology, to accelerate its research and development in the fitness category. The acquisition aims to evolve Peloton's at-home Pilates experience by integrating Skōp's specialized expertise and foundational technologies, with a focus on form, safety, and long-term user engagement. The move is part of Peloton's multi-year innovation agenda to expand its strength ecosystem and lead the global connected fitness market. The company reported a 48% year-over-year increase in member engagement with Pilates in the third quarter, and industry reports indicate Pilates is the fastest-growing fitness modality in the US, with participation rates surging nearly 40% in recent years. CEO Peter Stern stated that the investment will empower Peloton to deliver more effective wellness solutions by combining its instructor talent with Skōp's differentiated technology.
Peloton Interactive IncAcquires Skōp's connected Pilates technology to enhance R&D and expand strength ecosystem.