People Inc. CEO Says Google Traffic Share Collapsed From 70% to Just Over 20%

IndustryProduct / Tech
โดย Yahoo Finance·US·Read original
Summary · why it matters

People Inc. CEO Neil Vogel said Google's share of the publisher's web traffic has fallen from 70% to a little bit north of 20%, describing the shift in an interview with Yahoo Finance Executive Editor Brian Sozzi. Vogel said the company, which owns about 40 brands including People, Southern Living, Travel + Leisure and Food & Wine, has moved from print to digital and now into what he calls the brand era, with its most diverse audience and revenue profile to date. He said Google still uses essentially the same crawler for search, which remains 20% to 25% of the company's traffic, and for AI summaries, so People cannot block it, while deals with OpenAI, Microsoft and Meta have been productive. Vogel said AI needs power, engineers and models, and inputs, and that People is one of the most important inputs in these models, yet Google does not pay for its content. He said People will make an economic decision and that he does not want to turn Google off, adding there has been no progress so far but he is hopeful of reaching a reasonable economic solution.

Impact on stocks 6

Artificial Intelligence± Mixed · 3 stocks
Alphabet Inc Class C
GOOG
▼ NegativeCompetitionrelevance

Google's share of People Inc.'s web traffic collapsed from 70% to just over 20%, and Google scrapes its content for AI summaries without paying.

Meta Platforms Inc.
META
▲ PositiveDemandrelevance

People Inc. describes its deals with Meta as productive, making it a paying content partner.

Microsoft Corporation
MSFT
▲ PositiveDemandrelevance

People Inc. describes its deals with Microsoft as productive, making it a paying content partner.

Consumer Discretionary▲ · 2 stocks
Communication Services▲ · 1 stocks
People Incorporated
PPLI
± MixedDemandrelevance

People Inc. has diversified away from Google dependence with productive OpenAI, Microsoft and Meta deals, but still seeks payment from Google for its content.

Theme Impact 2

Off-coverage companies 1

OpenAIPrivate▲ Positive
Demandrelevance

People Inc. describes its deals with OpenAI as productive, making it a paying content partner.

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