People Inc. CEO Says Google Trains AI on Its Content Without Sharing Anything Back

IndustryM&A · Partnership
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Summary · why it matters

People Inc. CEO Neil Vogel said Google is using the publisher's content to train its AI without giving anything in return, and that the two sides have made no progress toward a new deal. Speaking at the Goldman Sachs Communacopia & Tech Conference, Vogel said the company long had an unwritten arrangement in which Google could use its content to build its search product in exchange for sessions, but that search has largely turned into an AI product that still trains on People's content while sharing nothing back. Vogel said People has signed content licensing deals with Microsoft, Meta, and OpenAI, and would ideally sign one with Google as well, though he stopped short of saying he would block Google from crawling People's content. He said the company will make an economic decision on the matter, calling Google still an important part of its business and expressing hope for a reasonable economic solution. Despite pressured search traffic, People has posted 11 straight quarters of digital revenue growth, with adjusted operating profits up 15% from the prior year in the second quarter. Separately, People, which rebranded from IAC in 2025, submitted an $18 billion proposal in June to acquire all outstanding shares of MGM Resorts International it does not already own, and currently holds a 26.1% stake in MGM; it also holds approximately a 31% stake in the car rental platform Turo, remaining its largest external shareholder following an initial $250 million investment in 2019.

Impact on stocks 6

Artificial Intelligence▲ · 3 stocks
Consumer Discretionary▲ · 2 stocks
MGM Resorts International
MGM
± MixedCapitalrelevance

People submitted an $18 billion proposal in June to acquire all outstanding MGM shares it does not already own, holding a 26.1% stake.

Communication Services▼ · 1 stocks
People Incorporated
PPLI
▼ NegativeCompetitionCapitalrelevance

Google trains AI on People's content without compensation and no new deal progress, while People has licensing deals with Microsoft, Meta, and OpenAI.

Theme Impact 1

Off-coverage companies 2

OpenAIPrivate± Mixed
relevance

TuroPrivate± Mixed
relevance

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