PepsiCo IncPepsiCo's price-pack strategy drives US salty snacks volume growth and share gains.

PepsiCo's aggressive price-pack architecture strategy has returned its U.S. salty snacks category to positive volume growth and helped the company regain volume share. The company is expanding affordability initiatives through accessible price points, smaller pack sizes, and value-oriented multipacks, while pairing these with growth in its permissible portfolio and portion-control offerings. Management is refining price-pack investments by channel and customer to maximize returns, and opening price points for multipacks and variety packs has generated encouraging results. PepsiCo expects that optimizing pricing investments, expanding shelf space, and strengthening Away From Home distribution will support stronger volume trends in the second half of 2026 and into 2027, with the objective of generating higher volumes through smarter deployment of trade investments rather than deeper discounting.
PepsiCo IncPepsiCo's price-pack strategy drives US salty snacks volume growth and share gains.
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