Chen Niehan, Vice President of Petpal Pet Nutrition and CEO of Petpal Smart Creation, said in an interview with Securities Times during Pet Fair Asia that the company has completed a systematic upgrade of its core proprietary brand Meatyway and made its first appearance at a major exhibition with the upgraded image. Chen Niehan pointed out that China's pet food industry is in a stage of simultaneous volume growth and quality improvement, and the rapid rise in industry concentration will give birth to brands with scale advantages. Petpal Pet Nutrition has built its core moat through global production capacity, a dual-track staple food layout, and a mature supply chain. Meatyway is advancing from a single snack brand to a pet health lifestyle brand, focusing on air-dried and baked products, with the future goal of gradually making staple food a major revenue growth driver. In terms of channels, the company has made Douyin and on-demand retail its two core breakthrough directions this year. High-end membership-based supermarkets such as Sam's Club grew more than 60 percent year on year in the first half and have become the second-largest channel after Tmall in sales. The 40,000-ton high-end staple food production line in New Zealand uses differentiated operations under the Smart Balance and Vivaland brands, targeting the global high-end market, with capacity ramp-up progressing steadily.
Petpal Pet Nutrition Technology Co LtdMeatyway brand upgrade and dual-track staple food strategy advance, with strong channel growth at Sam's Club and Douyin.
