Simply Wall St has raised its fair value estimate for Philip Morris International from US$193.14 to US$203.80, citing optimism around IQOS and ZYN. The revision reflects a lower revenue growth assumption of 5.36% versus 6.12% previously, a higher net profit margin of 31.10% versus 30.92%, a higher future P/E multiple of 25.98x versus 24.80x, and a higher discount rate of 8.05% versus 7.98%. Several firms, including Barclays, Morgan Stanley, Stifel and BTIG, have lifted their price targets, while UBS maintains a Neutral rating with a target of US$182. Morgan Stanley trimmed its FY26 EPS view by about 1% due to forex and reduced nearer term estimates by US$0.05.
Philip Morris International IncFair value estimate raised and multiple firms lifted price targets, reflecting analyst optimism.
