Philip Morris International shares rose 2.7% to $177.86 after the company urged the European Union to treat the tobacco industry like any other legal business ahead of major regulatory reviews. The appeal came as the European Commission prepared to review tobacco taxation and product rules, a move that could significantly impact the industry. The gain stood in contrast to a broader market sell-off in big technology companies that pulled the Nasdaq composite down. Philip Morris shares are up 11% year-to-date and trading close to their 52-week high of $191.86 from May 2026.
Philip Morris International IncCompany urges EU for fair regulatory treatment ahead of major reviews, which could benefit the industry.