Pika, the Lightspeed-backed AI video company, launched the Pika API Club, a $10-a-month membership giving builders direct access to over 70 leading generative AI models at near-wholesale prices. The membership covers models across video, image, sound, and language, including Pika's own, through a single API key, with pricing that undercuts rivals by up to 80% on select models. For example, Seedance 2.0 runs up to 80% cheaper than Runway Dev and up to 2x cheaper than Fal.ai, while Kling 3.0 and GPT Image 2.0 are roughly 20% below Fal's pricing. Pika CEO Demi Guo said the company is cutting its margin to almost zero to pass savings directly to members, aiming to provide a more cost-efficient solution for developers and creators. The API Club is available starting today at dev.pika.art.
Launches API Club offering wholesale access to 70+ models
Fal AIPrivate▼ Negative
Competitionrelevance
Pika's API undercuts Fal.ai on several models
Runway AIPrivate▼ Negative
Competitionrelevance
Pika's API undercuts Runway Dev by up to 80%
Related news
2
Morgan Stanley Lifts Accenture Price Target to $175 as Wall Street Splits on AI Growth
Morgan Stanley raised its price target on Accenture to $175 from $130 on September 14, sending the shares up more than 6% in afternoon trading even as the firm reiterated its Equal weight rating. UBS maintained a Buy rating with a $275 price target, citing confidence in Accenture's AI positioning and acquisition strategy, while Wells Fargo downgraded the stock to Equal Weight on concerns that macroeconomic pressures could weigh on fiscal 2027 growth expectations. Accenture has formed a joint business group with Google Cloud to deploy AI engineers across enterprise clients, and it continues to add specialized capabilities through acquisitions. Hedge fund holdings in Accenture rose to 69 in the second quarter from 64 in the first, with Pzena Investment Management increasing its stake 114% to more than 5.1 million shares, AQR Capital Management raising its position 245% to roughly 3.7 million shares, and Greenhaven Associates establishing a new position of around 3.4 million shares. Short interest, however, rose almost 9% from the previous reading to 3.81% of the public float as of August 31, with five days to cover.
Meta Acquires AI Startup Stilla.ai to Bolster Business Agent
Meta Platforms acquired AI startup Stilla.ai on September 9, a move aimed at strengthening its agentic AI capabilities and opening new monetization beyond advertising. The company plans to integrate Stilla.ai's team and technology into Meta Business Agent, which helps businesses interact with customers across its platforms. Longer term, Meta envisions customers using AI agents to inquire about products, discuss pricing, and potentially complete purchases without leaving its ecosystem, creating an AI-driven commerce layer across Facebook, Instagram, Messenger, and WhatsApp. Meta cautioned that Stilla.ai remains a small startup and the deal is unlikely to materially affect revenue or earnings per share in the near term, with infrastructure, product development, and integration needed before meaningful transaction-related revenue emerges. According to the Insider Monkey Database, 254 hedge funds held positions in Meta during the second quarter, down from 262 at the end of the first quarter, while short interest stood at approximately 1.13% of outstanding shares, or roughly 28.81 million shares, as of August 31.
OpenText Partners With Cohere on Trusted AI for Governments
OpenText has partnered with AI firm Cohere to offer agentic AI tools for governments and regulated sectors. The collaboration focuses on trusted deployment of AI agents that work with sensitive enterprise data in tightly controlled environments. Both companies plan to provide customers with flexible implementation options, including private and hybrid setups to meet security requirements. Open Text, a California-based software provider with a market value of about $5.6b, focuses on data management tools that help large organisations handle and govern information across regions where compliance rules for AI and data use are especially tight. The partnership sharpens the AI execution pillar of the Open Text story by connecting the firm's data and compliance layers to a deployable agent platform built for governments and banks, though it also adds integration complexity on top of ongoing restructuring and legacy-to-cloud transitions.
Costco Wholesale Corp
Lightspeed Commerce Inc