Pinterest and Zillow announced a new partnership enabling off-site ad targeting using Zillow's predictive real estate data. Advertisers can now reach Pinterest users through Zillow's Elevate platform with home-related consumer segments informed by real estate intent signals. The collaboration expands Pinterest's advertising ecosystem by connecting brands to high-intent real estate shoppers across both platforms for the first time. Pinterest operates a visual search and discovery platform, and this partnership plugs its marketing reach into Zillow's 34 real estate segments, extending its AI-powered ad tools into a context where users are actively planning moves or renovations.
Pinterest IncPartnership expands Pinterest's ad reach to high-intent real estate shoppers, boosting advertiser demand for its platform.
Zillow Group Inc Class CZillow's Elevate platform gains new distribution through Pinterest, increasing demand for its ad targeting services.
