Pinterest IncPinterest launched Visual Search Ads and AI tools like Pinterest Intelligence and Restyle, expanding its ad product capabilities.

Pinterest has introduced Visual Search Ads, a new performance advertising format that places ads in Pinterest Search Results and Pin closeups, combining keyword relevance with visual discovery. The company says its platform hosts more than 80 billion monthly searches, mostly visual and more than half with commercial intent, and the format is expected to enter beta for eligible advertisers across its ad markets in the coming weeks. The ads are powered by Pinterest Intelligence, an artificial intelligence technology that reads images, products, preferences and user intent, while Performance+ supports lower-funnel advertising goals. Pinterest is also adding Priority Products for more control over promoted items during launches and promotions, plus self-serve A/B testing, and its App Promotion tool is in global beta with one advertiser reporting up to an 85% lower cost per install. The company is expanding its AI capabilities with Restyle, which lets users in the United States and Canada explore design ideas using their own photos.
Pinterest IncPinterest launched Visual Search Ads and AI tools like Pinterest Intelligence and Restyle, expanding its ad product capabilities.
Meta Platforms Inc.
Snap Inc