Pixalate released its Q2 2026 Connected TV Seller Trust Index 2.0, finding that only 0.7% of ranked US CTV inventory was resold rather than sold publisher-direct, the lowest arbitrage rate of any channel. Just 2 of 195 ranked seller listings, about 1%, were primarily arbitrageurs, down from 8% in the prior quarter. Magnite, Google AdExchange, and OpenX were among the top-ranked direct sellers across platforms including Roku, Amazon Fire TV, Apple TV, and Samsung TV. The index ranks over 125 open programmatic CTV ad sellers based on metrics such as arbitraged inventory ratio, direct publisher penetration, and invalid traffic ratios.
Magnite IncMentioned as top-ranked direct seller, indicating trustworthiness.
Roku IncCompany's report is the subject, highlighting low arbitrage rates.
Mentioned as top-ranked direct seller, indicating trustworthiness.
