Yum! Brands IncYUM
▲ PositiveDemandrelevance
Pizza Hut's new value menu and promotions are expected to drive customer demand and sales.
Impact on stocks 1
Consumer Discretionary
Yum! Brands IncPizza Hut announced the debut of its new Throwback Value Menu, launching July 14 as part of the Hut Originals platform. The menu lets customers build their own combination with items starting at $3, including two new offerings: a $6 Triple Cheese Mac and $5 S'mores Sticks. The chain is also collaborating with Dinner Service NY, a brand that transforms restaurant workwear into streetwear, and is launching a 'Back to the Hut' digital experience in the Hut Rewards app where members can earn rewards through trivia and challenges. Chief Marketing Officer Melissa Friebe said the initiatives champion what makes Pizza Hut iconic. Parent company Yum! Brands saw its stock trade at $161.42 in pre-market, down 0.14 percent.
Yum! Brands IncPizza Hut's new value menu and promotions are expected to drive customer demand and sales.