Planet Fitness raised its full-year adjusted net income per diluted share guidance to approximately 6% growth, driven by aggressive share repurchases. The company repurchased $200 million of shares in the second quarter, partially funded by a $75 million drawdown on a variable funding note that increased projected annual interest expense by $4 million. System-wide same-club sales rose 1.7% in the quarter, entirely from rate growth, while Black Card penetration increased 210 basis points year-over-year to 68%. Management is testing a national $10 Classic Card promotion to gauge price elasticity and plans to launch a Dynamic Creative Optimization engine in September to improve member acquisition. The company also announced the alpha-phase launch of a predictive AI churn model and a first 100-day engagement program to boost retention.
Planet Fitness IncRaises full-year EPS guidance and announces $200M buyback, boosting shareholder value.
NVIDIA Corporation