Planet Fitness shares have lost more than 50% in 2026 after the company cut its same-club sales growth outlook and lowered earnings guidance, triggering a wave of negative estimate revisions. The fitness club franchisor also paused its planned national Black Card price increase, further disappointing investors who had expected stronger margins from higher prices. The stock currently carries a Zacks Rank #5 (Strong Sell), reflecting a bearish stance among analysts on the company's near-term earnings outlook.
Planet Fitness IncCut same-club sales growth outlook and lowered earnings guidance, triggering negative estimate revisions.