Pokémon Cards Outperform Bitcoin and S&P 500 in 2026 as Collectibles Market Moves Onchain

IndustryDigital Finance
โดย CCN.com·GLOBAL·Read original
Summary · why it matters

Pokémon cards have outperformed both Bitcoin and the S&P 500 in 2026, with a Pokémon card index gaining approximately 28% year-to-date compared to a 13% rise for the S&P 500 and a 29% decline for Bitcoin. The wider trading-card market is now estimated at $10–15 billion, fueled by scarcity, nostalgia, retail demand, and record-breaking sales such as Logan Paul's $16.5 million sale of a Pikachu Illustrator card to AJ Scaramucci. Crypto platforms including Deadstock, Courtyard, and Collector-Crypto are bringing the collectibles market onchain by authenticating cards, holding them in secure vaults, and issuing blockchain-based tokens representing ownership for round-the-clock trading. Courtyard has recorded approximately $139 million in 30-day trading volume, while Deadstock has secured exclusive access to tokenize inventory from one of Asia's largest card-sourcing networks through a partnership with Japan Trading Card Center. Despite these developments, eBay remains the dominant marketplace for price discovery, recording $2.62 billion in individual card sales during 2025, and tokenized platforms must solve the challenge of building genuine liquidity to succeed.

Impact on stocks 1

Consumer Discretionary · 1 stocks

Theme Impact 2

Off-coverage companies 4

Collector CryptPrivate± Mixed
relevance

Courtyard (Courtyard.io)Private± Mixed
relevance

Deadstock (ATH Labs)Private± Mixed
relevance

Japan Trading Card Center (JTCC)Private± Mixed
relevance

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